Flying at the Top with Lufthansa

I have been flying with Lufthansa on my latest business travels to New York City. You might ask yourself: hey they are on strike at the moment, how come Michael says that he was flying with them. Well, these long-distance flights between Europe and the US were not effected and therefore I was the lucky one who received this:

Marketing in the Air
Marketing in the Air

I generally do not like peanuts, however was tempted to read the cover this time: HRS, a Germany based hotel reservation service, promised me a 30% discount as someone who travels business. The business tariff for people at the top. Tempting?

I was actually flying economy, premium economy, should I tell them? And does this type of advertisement really work these days? And how is the 30% discount service connected to peanuts? Or how are peanuts connected to a brand in general?

Lots of questions for the serious marketing person. I am just happy that digital businesses these days don’t have to promise discounts on peanuts bags, at least as far as I am aware of.

Published by


Ich arbeite als Partner der InnovationFactory in Bayern an der Vernetzung digitaler Player vom Startup bis zum Großunternehmen. Mein besonderes Interesse gehört der eMobilität, denn ich bin von der Entwicklung marktgerechter Elektroautos fasziniert.