The financial Power of Carnival in Brazil

When looking at the business power of carnival we must be amazed: a McKinsey study in Germany many years ago calculated the financial impact of carnival for the city of Cologne alone to be several billion Euro annually, the figures in nearby Düsseldorf and Mainz will not be much smaller. A look into South American Brazil shows … Continue reading The financial Power of Carnival in Brazil

SEO Specialist Mandy McEwen on Digital Marketing

I have had the pleasure to speak to Mandy McEwen, SEO entrepreneur from California. She is a Digital Marketing Consultant and Founder of Mod Girl Marketing and she answered me Three Quick Questions on productivity topics: With the new year just started, could you share with us any New Year Resolutions with us you have … Continue reading SEO Specialist Mandy McEwen on Digital Marketing

Das Einhorn und die innovativsten Startups

Auf einer meiner jüngsten Reisen in Europa machte ich eine wunderbare Entdeckung: das nationale Tier der ansonsten für ihre Kühle und Ihren Pragmatismus bekannten Schotten ist das Einhorn. Was dem Deutschen sein Adler, dem Franzosen der gallische Hahn oder dem Russen sein Bär ist dem Schotten ein mystisches Fabelwesen. Wunderbar. Für diejenigen unter meinen Lesern, … Continue reading Das Einhorn und die innovativsten Startups

Big Data Case: Natural Language Processing on Doodle polls

With this post I’d like to present a highly interesting productivity case based on big data findings. We asked ourselves how we can learn from Doodle users when it comes to measuring interaction between clients. Our product management team collaborated for this project with the analytics team of our parent company Tamedia to give us a better understanding … Continue reading Big Data Case: Natural Language Processing on Doodle polls

Automotive Disrupt – turmoil in transportation

Today’s most radical disruptive industry in my view is the automotive and transport industry. The traditional players such as cab services clash with mighty plays such as UBER and Lyft, in Europe start-ups such as Black Line, MyTaxi or taxi.eu are setting the pace for a turmoil in transportation. And there is massive movement coming in from traditional … Continue reading Automotive Disrupt – turmoil in transportation